Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand, pronounced the same way around the world, and has a rugged feel about it; at that time, Diesel was also considered an “alternative energy” so it was representative of an alternative taste in casual wear. In 1985 Renzo Rosso acquired sole control of Diesel and surrounded himself with an international team of talented designers and staff. Diesel launched its first ‘For Successful Living’ advertising campaign in 1991, instantly establishing a reputation for innovative marketing. The brand’s first flagship stores, in New York, Rome and London, opened in 1996.

The bold, rugged case of the gunmetal Diesel Ironside watch evokes vintage motorcycle design. Red, black and white accents and a textured red silicone strap finish the industrial look.

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Diesel Men's DZ4388 Ironside metal Grey/Red Silicone

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Product ID: 24526823

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diesel

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About the item

Diesel Watches

Diesel:

Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand, pronounced the same way around the world, and has a rugged feel about it; at that time, Diesel was also considered an “alternative energy” so it was representative of an alternative taste in casual wear. In 1985 Renzo Rosso acquired sole control of Diesel and surrounded himself with an international team of talented designers and staff. Diesel launched its first ‘For Successful Living’ advertising campaign in 1991, instantly establishing a reputation for innovative marketing. The brand’s first ship stores, in New York, Rome and London, opened in 1996.

The bold, rugged case of the metal Diesel Ironside watch evokes vintage motorcycle design. Red, black and white accents and a textured red silicone strap finish the industrial look.

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